Dubai is set to introduce Dubai Now, an intelligent personal assistant app, by the end of next year. The platform will unify over 2,000 services from 19 government entities into a single interface, delivering personalized updates on traffic, payments, and more through predictive analytics.
Key Takeaways
- Dubai Now will launch by the end of next year.
- Users gain one-click access to 2,000 services across 19 entities.
- The app employs descriptive, predictive and prescriptive analytics.
- It comprises 25 micro-apps organized into 11 categories.
- Aims to elevate user happiness and streamline government interactions.
Single Point Access To Government Services
Dubai Now serves as a unified gateway, enabling residents to log in once and tap into a vast portfolio of government offerings. Built on the concept of micro-apps, the platform groups 2,000 services under 25 specialized modules—ranging from bill payments and license renewals to permit applications—across 11 categories such as transport, utilities, public safety and community services.
Personalized Updates Driven By Big Data
Leveraging descriptive, predictive and prescriptive analytics, the app profiles user behavior to deliver tailored insights. Features include:
- Traffic Alerts: Real-time congestion notifications and alternative route suggestions.
- Auto-Payment Reminders: Automated prompts for utility bills, fines and fees.
- Weather Forecasts: Localized updates based on user location and preferences.
- Custom Dashboard: A dynamic overview of recent interactions, upcoming deadlines and recommended actions.
By analyzing search history, transaction records and usage patterns, Dubai Now refines its recommendations, ensuring each resident receives relevant information without needing to hunt across multiple portals.
Seven Pillars Of Smart Government
Dubai Smart Government’s strategy revolves around seven interlinked initiatives designed to boost efficiency and happiness:
- Smart Shared Systems
- Smart Participation
- Smart Adoption
- Smart Empowerment of Employees
- Smart Information Security
- Smart Data
- Smart Administration
These pillars guide the development of services like Dubai Now, ensuring robust data governance, collaborative workflows and rapid innovation.
Citizen Experience And Feedback
At events such as UAE Innovation Week, the government showcases a Customer Experience Lab where residents—including those with physical and visual impairments—can test prototypes and submit real-time feedback. Insights gathered here inform service design, helping tailor features to diverse needs and promote inclusive access.
Dubai Now positions Dubai at the forefront of smart cities worldwide, offering a seamless, data-driven approach to public services that promises greater convenience, transparency and satisfaction for all residents.